Voice & Tone
Guidelines & Messaging
The communicative personality of Giunti Psychometrics is defined by the balance of the following characteristics, which must be reflected in every interaction and touchpoint. This balance is guided by our core values: Integrity, Ambition, and Humbleness.
Common Errors to Avoid
Coherence Guidelines
To maintain clarity, coherence, and the correct perception of the brand, it is crucial to adhere to these guidelines:
Boilerplate & Narrative
Key Messaging
To maintain clarity, coherence, and the correct perception of the brand, it is crucial to adhere to these guidelines:
Formal Informational Message
Definitive Giunti Psychometrics Boilerplate
This professional text provides a formal, informational summary of Giunti Psychometrics, concisely describing our identity, activity, and strategic direction.
Giunti Psychometrics is a global leader in psychometrics and mental health technology, specialized in developing scientific tools and training for the diagnosis and development of human potential. We base our activity on the deep conviction that science and humanity are not separate, but rather meet and are amplified in everything we do. This integration is summarized in our claim: "Where Science Meets People".
Our Purpose is “To develop scientific tools and training to help people fulfill their potential.” We apply our extensive experience in psychometrics to empower professionals, helping them manage and reinforce mental health.
Our Mission is “To provide the best tools, training, and services in psychology”, utilizing and applying the best available technology to generate conceptual solutions and precise assessments for the psychological community and the general public. Building on this foundation, our Vision is “We are building the global leader in mental health technology”.
All our actions are governed by the values of Ambition, and Humbleness. Integrity guarantees a strict code of conduct that reinforces the scientific nature of our activity; Ambition drives continuous technological innovation; and Humbleness commits us to constant improvement to better serve the community.
Recommended Use
A Boilerplate is ideal when a formal and neutral explanation of the company is required, for example in press releases, investor relations materials, and partnership announcements.
Emotional Connection
Brand Narrative
Our brand narrative tells the story of who we are, what we do, and how we are different. It focuses on why we exist and our impact, seeking to build an emotional connection with customers.
Core Principals
- Focus on emotional connection, not just facts.
- Highlight the difference and impact of the brand.
- Keep it aligned with values: Integrity, Ambition, Humbleness.
- Adjust length depending on audience and channel (short for web, longer for presentations).
Recommended Use
A brand narrative engages the audience and builds an emotional connection. It works best for websites, presentations, marketing content, social media, and any communication where storytelling enhances understanding and trust.