Brand
Logo
The Giunti Psychometrics logo is the cornerstone of our visual identity. It represents who we are, what we stand for, and how we connect with the world. Consistent and thoughtful use of the logo reinforces our credibility, strengthens recognition, and ensures brand integrity across all communications.
This section outlines the components of our logo, its safe usage, positioning, sizing, and how it appears in different contexts from standalone brand applications to co-branded partnerships.
Understanding our Logo
The Giunti Psychometrics logo reflects the connection between science, people, and knowledge. Its geometric symbol brings together multiple elements within a unified form, expressing collaboration, insight, and continuous development.
The balance between structure and simplicity conveys both scientific rigor and human understanding, creating a distinctive identity that remains clear, recognizable, and adaptable across all communication channels.
Clear space
To ensure maximum visibility and impact, a minimum clear space must be maintained around the Giunti Psychometrics logo at all times.
The clear space is defined by the unit x, as illustrated below. No graphic elements, text, images, or page edges should enter this protected area.
Maintaining this exclusion zone helps preserve the logo’s legibility, prominence, and visual integrity across all applications.
Scalability & Minimum Size
To ensure visibility and legibility, the Giunti Psychometrics logo must not be displayed below certain size thresholds.
· For digital use, the full logo should not appear at widths smaller than 150 pixels.
· For print, the minimum width is 35 mm.
When the available space is smaller than these limits such as in favicons, app icons, or compact UI components the symbol alone (the circular mark) should be used to preserve brand recognition while ensuring optimal clarity.
Placement
The Giunti Psychometrics logo should always be placed with intention and visual balance. Ideally, it is aligned to the left or center of the layout, depending on the context, and never arbitrarily positioned.
To maintain consistency across applications, respect the recommended clear space around the logo, avoid placing it too close to the edge of a layout, and ensure it aligns with other design elements such as grids, columns, or margins.
Correct placement reinforces brand professionalism and contributes to an organized and harmonious design.
Mark / Isotype
The Giunti Psychometric mark is a simplified representation of our identity and serves as a standalone symbol of recognition. It may be used in digital contexts, social media avatars, app icons, or favicon implementations where the full logo would be too small or impractical.
While visually independent, the mark should never be altered, and should always respect the same clear space and minimum size rules as the full logo.
Brand Partnerships
When displayed alongside partner brands, the Giunti Psychometrics logo should maintain its integrity, visibility, and prominence.
Partner logos must be optically aligned and scaled to achieve a balanced visual relationship. Neither logo should overpower the other, and sufficient separation should be maintained to ensure clear recognition of each brand.
A minimum spacing of 2x must be preserved between logos, as illustrated below. The Giunti Psychometrics logo should always be used as the reference for alignment and spacing.
This approach ensures consistency, clarity, and visual harmony across all co-branded communications.
For guidance or approval on co-branded layouts, please contact the Giunti Marketing team.
