Brand
Logo Usage
Using the Giunti Psychometrics logo correctly is essential for maintaining consistency and professionalism across all brand communications. This guide outlines the main rules for correct application.
Positive and Negative Versions
The Giunti Psychometrics logo is available in two main variants: positive (black) and negative (white). Use the positive version on light backgrounds and the negative version on dark backgrounds to ensure optimal visibility and brand consistency.
Color versions
Use the black logo on light-colored backgrounds. Use the white logo on dark or photo backgrounds.
Always ensure there is enough contrast for readability and clarity. The logo must never be modified or recolored outside of the approved black and white versions.
How not to use the logo
To maintain the integrity and recognition of the Giunti Psychometrics logo, it must never be altered or misused. The examples below highlight some of the most common mistakes to avoid.
Using the logo on images
When placing the Giunti Psychometrics logo on photographic or illustrated backgrounds, always ensure sufficient contrast and clarity. The white version of the logo is preferred for use over dark or busy imagery. Avoid placing the logo over areas with complex patterns or inconsistent lighting that reduce legibility.
