Brand
Brand Claim
"Where Science Meets People" is the official brand claim of Giunti Psychometrics. It expresses the core purpose of our organization: bridging advanced scientific research with practical, human-centered solutions. This claim reflects our commitment to making psychological science accessible and impactful for people and organizations worldwide
How to Use the Claim
The claim should always be used in combination with our logo or in specific contexts. It can appear in marketing materials, presentations, and digital channels to reinforce our brand message and tone. Its use should always be straightforward to comprehension with the logo's ideal layout, never separating it from a coherent relationship.
Typography & Claim Usage
The brand claim should be set using the official brand typeface and maintain a clear visual relationship with the logo. While proportional balance is encouraged, the claim does not require a fixed size or position relative to the logo.
The logo and claim may appear together in different configurations depending on the communication context, provided both elements remain clear, legible, and visually balanced.
In corporate communications, presentations, and brand materials, the claim should support the logo without competing for attention.
In advertising, campaigns, digital experiences, and large-format applications, the claim may be scaled and positioned more prominently to reinforce the brand message.
The logo and claim should always be treated as complementary elements rather than a fixed lock-up.
Maintaining Message Clarity
To preserve the clarity and impact of the brand claim, “Where Science Meets People” should not be accompanied by other phrases or titles that express the same idea in different words.
Avoid using the claim in contexts where surrounding text or headings repeat its meaning, either directly or indirectly. This helps maintain a strong, singular message and prevents dilution or confusion in communications.
