Color
Color Palette
Giunti Psychometrics uses a structured and purposeful color system that includes a primary brand color palette, a flexible grayscale scale, and a set of functional colors designed for interface states and feedback. This combination ensures strong brand recognition, visual clarity, and accessible experiences across all digital touchpoints.
Brand Palette
The Giunti Psychometrics brand palette consists of three core colours that define the visual identity of the brand across all communication channels.
GP Black
Color: #273237
GP White
Color: #F2F4F5
GP Blue
Color: #006EB7
GP Black and GP White are the primary colours used for the logo and brand signature. Depending on the background and application, the logo should be reproduced in either black or white to ensure maximum contrast, legibility, and consistency across digital environments.
GP Blue serves as the brand accent colour and is primarily intended for commercial, institutional, and corporate communication materials. It may be used to reinforce brand recognition in presentations, marketing collateral, events, signage, and other branded applications.
The use of the logo in black or white should always be prioritised, while GP Blue should be applied selectively to support communication objectives and enhance brand visibility.
Primary Palette
This core blue palette plays a versatile role in our visual system. While it supports interaction like buttons and links at medium tones, it also provides clarity and flexibility for backgrounds, containers, and backgrounds. It is not tied to our logotypes, but it helps establish a recognizable and consistent design language across multiple brand expressions.
Gray Palette
The grayscale palette supports the core brand colors by offering a neutral range of tones for backgrounds, borders, dividers, text, and states. Using the gray scale helps the design maintain clarity, contrast, and legibility in both UI and content-driven contexts.
Functional Color Palette
Our functional palette supports specific use cases across the interface, such as conveying success, warnings, error, or informational messages. Each color scale is designed with clarity and accessibility in mind, ranging from light background tints to saturated accents that help users interpret meaning quickly and consistently across the digital experience.
Colors include: green (success), yellow (warning), red (error), purple (info), and pink (highlight/magenta) each available in a full 50–900 range to support varied UI needs.